How to Succeed... tickets now on sale

Tickets are now on sale to the general public for the Broadway revival of the Tony Award and Pulitzer Prize-winning musical comedy How To Succeed In Business Without Really Trying, which will see Daniel Radcliffe (Harry Potter) will make his Broadway musical debut as 'J. Pierrepont Finch.'

Radcliffe starred as 'J. Pierrepont Finch' in a reading of the musical in Dec 2009 in Manhattan, which Rob Ashford was attached to as director and choreographer.

Radcliffe made his Broadway debut when he starred as 'Alan Strang' in 'Equus,' which played at the Broadhurst Theatre from 5 Sep 2008 - 8 Feb 2009. The actor made his London debut in the same production when it played in the West End earlier in 2008. Radcliffe has just completed his decade-long, critically-acclaimed performance starring as "Harry Potter" in the largest grossing franchise in motion picture history.

How To Succeed In Business Without Really Trying opens at Broadway's Al Hirschfeld Theatre on 27 Mar 2011, following previews from 26 Feb, and is booking through to 6 Nov 2011.

Directed and choreographed by Tony and Emmy Award-winner Rob Ashford, How To Succeed In Business Without Really Trying has a book by Abe Burrows, Jack Weinstock and Willie Gilbert, based on Shepherd Mead's satirical self-help book of the same name and music and lyrics by Frank Loesser.

Rob Ashford is director and choreographer of the current Broadway revival of 'Promises, Promises' starring Sean Hayes and Kristin Chenoweth. He won a Tony Award for Best Choreography for 'Thoroughly Modern Millie' in 2002, and was recently awarded an Emmy Award for Outstanding Choreography for his work on the 81st Annual Academy Awards.

Further casting and full creative team still to be announced.

Following the advice of a book entitled "How to Succeed in Business" a young window-cleaner, J. Pierrepont Finch, begins a meteoric rise from the mail-room to Vice President of Advertising at the World-Wide Wicket Company. Finch's unorthodox and morally-questionable business practices jeopardize not only his career but also his romance with Secretary Rosemary Pilkington.

With a score by Frank Loesser, How To Succeed In Business Without Really Trying songs include "I Believe in You," "Happy to Keep His Dinner Warm," "The Company Way," "Been a Long Day," "Rosemary," and "Brotherhood of Man."

How To Succeed In Business Without Really Trying is produced by Broadway Across America (John Gore, Thomas B. McGrath, Beth Williams), Craig Zadan and Neil Meron, the team behind the current Broadway revival of 'Promises,Promises' starring Sean Hayes and Kristin Chenoweth.

How To Succeed In Business Without Really Trying opened to critical acclaim at the 46TH Street Theatre (Richard Rodgers) on Broadway in Oct 1961, running for 1,417 performances. The cast starred Robert Morse as Finch, Bonnie Scott as Rosemary, Charles Nelson Reilly as Bud Frump, and Rudy Vallee as the President of the World-Wide Wicket Company. The show won seven Tony Awards including best musical and best book, the New York Drama Critics Circle Award for best musical, a Grammy for best original cast show album, and is one of only eight musicals to win the Pulitzer Prize for Drama.

In 1967, a film based on the musical was released by United Artists, with Morse and Vallee recreating their Broadway roles, with Michele Lee as 'Rosemary.'

In 1995, a revival directed by Des McAnuff starring Matthew Broderick as 'Finch' and Megan Mullally as R'osemary' ran for 548 performances at the Richard Rodgers Theatre.